The Neighborhood Sociologist

The Neighborhood Sociologist

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The Neighborhood Sociologist
The Neighborhood Sociologist
On Taking Advice from Influencers: Max Weber, Bret Weinstein, Marques Brownlee, and Charismatic Authority

On Taking Advice from Influencers: Max Weber, Bret Weinstein, Marques Brownlee, and Charismatic Authority

How German sociologist Max Weber helps us understand influencers, and why Weinstein's influence is problematic.

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Rod Graham
Sep 10, 2021
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The Neighborhood Sociologist
The Neighborhood Sociologist
On Taking Advice from Influencers: Max Weber, Bret Weinstein, Marques Brownlee, and Charismatic Authority
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We live in an age of influencers — people with large social media footprints giving their opinions on products, people, and politics. An influencer’s positive reviews of products and people become endorsements. Their particular take on a social issue today becomes tomorrow’s talking point for their followers.

A paradigmatic example is Marques Brownlee. B…

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